270-534-5128

Website Privacy Policy for Emerald Therapy Center

Revised Effective Date: March 14, 2024

Thank you for visiting Emerald Therapy Center’s website (the “Site”). We are committed to protecting your privacy and ensuring the security of your personal information in compliance with HIPAA policies. This Privacy Policy explains how we collect, use, and disclose the information we collect from visitors to our Site.

1. Information We Collect

1.1 Personal Information: When you visit our Site, we may collect certain personally identifiable information (“Personal Information”) from you. This may include your name, email address, phone number, and any other information you voluntarily provide to us through contact forms or other means.

1.2 Usage Information: We may also collect non-personally identifiable information regarding your interaction with our Site. This may include your IP address, browser type, referring website, pages viewed, and other similar information. We collect this information to analyze trends, administer the Site, and track user movements on the Site.

2. How We Use Your Information

2.1 Personal Information: We may use your Personal Information to:

    • Respond to your inquiries or requests.
    • Provide you with information, updates, and news about our services.
    • Customize your experience on the Site.
    • Improve our services and offerings.
    • Comply with legal obligations.

2.2 Usage Information: We may use the Usage Information collected to analyze trends, administer the Site, track users’ movements, and gather demographic information for aggregate use. This information helps us improve the functionality and performance of our Site.3.Cookies and Similar Technologies

3. Our Site may use cookies, web beacons, and similar technologies to enhance your browsing experience. These technologies collect certain information automatically when you visit the Site. You can manage your cookie preferences through your browser settings. Please note that disabling cookies may affect the functionality of certain parts of our Site.

4. Third-Party Services

4.1 Jotform: We may use Jotform to collect and process information submitted through our online forms. Jotform’s privacy practices are governed by their own Privacy Policy but their site states they are compliant with HIPAA’s rules and regulations. We recommend reviewing their policy to understand how they handle your information.

4.2 Social Media Platforms: Our Site may include social media features or links to social media platforms such as Facebook, Instagram, LinkedIn, and YouTube.  Your interactions with these features are governed by the privacy policies of the respective social media platforms.

4.3 Google Analytics: Our Site uses Google Analytics to collect and analyze data on visitor behavior and demographics. This helps us understand how users interact with our site, enabling us to enhance user experience and improve our services. Google Analytics collects information anonymously and reports website trends without identifying individual visitors. You can learn more about how Google Analytics collects and processes data by visiting Google’s Privacy Policy.

4.4 Active Campaign for Email Marketing: After you provide your email via Jotform or via phone, or via client documentation, we use ActiveCampaign to manage and send our email marketing communications. ActiveCampaign helps us deliver personalized content, track email engagement, and analyze campaign performance. Your email address and any additional information you provide will be stored securely and used solely for the purposes of providing you a personalized Emerald experience. You can unsubscribe from our emails at any time by clicking the unsubscribe link in the footer of any email you receive from us. For more details on how ActiveCampaign handles data, please refer to ActiveCampaign’s Privacy Policy.

4.5 Google Tag Manager and Google Ads: Our website utilizes Google Tag Manager and Google Ads to enhance our online marketing efforts. Google Tag Manager allows us to efficiently manage and deploy marketing tags (snippets of code) on our website without modifying the code directly. Google Ads enables us to display targeted advertisements to potential customers based on their past interactions with our website. These tools may collect data such as IP addresses, cookie identifiers, and website activity to optimize our ad campaigns and measure their effectiveness. For more information on how Google collects and uses data, please review Google’s Privacy Policy.

4.6 Online Advertising and Data Usage: We use your data to personalize and enhance your online advertising experience. Third-party vendors, including Google, display our ads on various sites across the Internet. These vendors use cookies and device identifiers to serve ads based on your past interactions with our website. You can opt out of Google’s use of cookies by visiting Google’s Ads Settings. Alternatively, opt out of other vendors’ cookies via the Network Advertising Initiative opt-out page.

4.7 Zoom & Qualifacts: We use Zoom and Qualifacts for SMS text messages for appointment reminders and other necessary communication. No mobile information will be shared with third parties/affiliates for marketing/promotional purposes. All other categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.

5. Data Retention and Security

We will retain your Personal Information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required by law. We implement appropriate security measures to protect against unauthorized access, alteration, disclosure, or destruction of your Personal Information

6. Your Rights

You have certain rights regarding your Personal Information, including the right to access, correct, and delete your information. If you have any questions or requests regarding your Personal Information, please contact us using the information provided at the end of this Privacy Policy.

7. Children’s Privacy

Our Site is intended for use by individuals of all ages, including children ages 16 and up who can provide consent for mental health treatment in accordance with the laws of Kentucky. We may collect and process Personal Information from individuals who are 16 years of age or older, and we will obtain appropriate consent as required by applicable laws and regulations. 

If you are a parent or guardian and believe your child, who is under the age of 16, has provided us with Personal Information without your consent, please contact us immediately so that we can take necessary steps to address the situation and comply with applicable regulations. 

We are committed to protecting the privacy and safety of individuals of all ages. We encourage parents, guardians, and legal authorities to be involved in the online activities and decisions related to the provision of personal information particularly for individuals under the age of 16.

8. Changes to this Privacy Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with a revised “Effective Date.” We encourage you to review this Privacy Policy periodically to stay informed about how we collect, use, and protect your information.

9. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us at:

Emerald Therapy Center 

5050-B Village Square Drive

Paducah. KY 42001

Phone: 270-534-5128

referral@emeraldtherapycenter.com